2RO058 - Capture a Living Narrative

To launch our collaboration, we — Bowerbirds, Flamingo, Starling, Finch, and Bluebird — spent three days together in Brooklyn talking through our product ideation. We talked about all the ways our product might be used by a domestic collector, which was our term for our target non-professional user base.

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The “How Might We” questions we ended on:

  • HMW help users record memories and context?

  • HMW help users reflect on their collection and collecting experience?

  • HMW help make art pieces accessible beyond physical barriers?

  • HMW help users understand why they like what they like?

  • HMW help users find patterns and connections in their collection?

  • HMW help users understand the full scope of what they own?